Provisionally Untitled

Marco Arment on Apple’s ecosystem

On the topic of ecosystems, Marco said it best:

It’s not just a matter of interface design. Apple has built an entire ecosystem to support and enrich the iPad for both customers and developers. To be competitive, a newcomer to the tablet software market needs to replicate or sidestep the need for nearly all of Apple’s major efforts, including synchronization of media and data with Windows PCs and Macs, integration with popular web services, an integrated payment system that customers will actually use at a reasonable rate, a well-stocked music and video storefront, plenty of high-quality third-party apps and fun games, a sophisticated SDK and development environment, widespread retail availability and customer support, and an assortment of good first- and third-party accessories to fulfill common needs (cases, chargers, docks, screen protectors, extended batteries) and give the device new uses (tripods, speakers, styluses, input and output adapters, wall and car mounts).

Because when normal people — not gadget bloggers and geeks like us — need to consider an alternative to the iPad, they’re not just thinking of Apple’s lack of “openness” (as Google so vaguely and poorly defines it in relation to Android) or the iPad’s lack of some individual hardware feature. Buying an alternative means giving up Apple’s entire ecosystem. That’s worth it to some buyers, but it’s incredibly impractical for many.



Saturday, March 12, 2011